How It Started, Where It's Going

In 2017, Natasha Geddes, a certified nutritionist and retail entrepreneur, was underwhelmed by the health food space. The products lacked beauty, the branding felt clinical, and women were left out of the conversation. She saw a void: there were no elevated yet inviting hubs for women, that offered both effective wellness tools and guidance on how to use them.

So she created Good Goddess—one of the first brands to bring a cool, sexy and contemporary lens to wellness. It was a bold departure from the sterile norm, combining function with femininity, and turning daily rituals into luxurious, feel-good moments. What began as a curated line of nourishing essentials quickly grew into a movement rooted in education, community, empowerment, and modern practices.

This was more than wellness, it was a culture.

THE REBIRTH: OUR NEXT CHAPTER

In 2025, Good Goddess is entering its next, most powerful chapter—reborn with new energy, new visionaries, and a deeper commitment to holistic luxury. Alongside partners, Dr. Jess Hammer, Tahnee Lloyd-Smith and Jennifer Fraser Kerr, GG is evolving into a multidimensional wellness world that helps women step into their era, elevate themselves, be self-aware and own their beauty at every stage. 

At the heart of this expansion is a Beauty Food Café, a secret event space called Swan House, and a modern movement studio. From collagen soft serve to integrative experiences and curated lifestyle must-haves, the new Good Goddess is here to celebrate body, beauty and balance.