About

In 2017, Natasha Geddes, a certified nutritionist and retail entrepreneur, was underwhelmed by the health food space. The products lacked beauty, the branding felt clinical, and women were left out of the conversation. She saw a void: there were no elevated, feminine spaces that offered both effective wellness tools and guidance on how to use them.

So she created Good Goddess—one of the first brands to bring a cool, sexy, and contemporary lens to wellness. It was a bold departure from the sterile norm, combining function with femininity, and turning daily rituals into luxurious, feel-good moments. What began as a curated line of nourishing essentials quickly grew into a movement rooted in education, empowerment, and modern ritual.

Natasha’s vision was simple but powerful: wellness should be innovative and inspiring.

 

THE REBIRTH: OUR NEXT CHAPTER

In 2025, and Good Goddess is entering its next, most powerful chapter—reborn with new energy, new visionaries, and a deeper commitment to holistic luxury. Alongside partners, Dr. Jess Hammer and Tahnee Lloyd-Smith, we’re evolving into a multidimensional wellness world that helps women step into their era, elevate themselves, be self-aware, and own their beauty at every stage. 

At the heart of this expansion is Beauty Food Café, The Swan House, and soon to follow, our Body Beauty Balance Studio. From collagen cocktails to integrativmovement and curated lifestyle must-haves, the new Good Goddess blends ritual with realness, spirituality with style, and wellness with femininity.